Abu Dhabi Shopping Sale Season

As reported retail Abu Dhabi, the elite fashion and retail unit within the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), announced that the Abu Dhabi Shopping Season (ADSS) will return for the summer. The inaugural shopping extravaganza began in December 2020 and ran all the way up to February. There were discounts of up to 80 percent available on a range of items, in more than 3,500 stores, across 20 of the emirate’s malls, and beyond.

Shoppers also had the chance to win some huge prizes, gain access to special product lines, and earn extra Etihad Guest Miles through bonus multipliers or particular purchasing options.

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The precise dates for the 2021 summer edition of the ADSS are yet to be announced but we know it will be from some time in June until a date in August.

Other key upcoming dates in the retail calendar include a string of events to celebrate Edi Al Adha; Spring/Summer and Autumn/Winter fashion launches; of course those Back to School campaigns in August and September; Abu Dhabi Family Week goes down in September; something called the ‘Amazing Sale’ in November; and the Abu Dhabi Winter Shopping Season will be back for a December to February run again

Also because we’re in the Jubilee year, the 50th anniversary of the birth of our beloved nation, we can expect there to be a suitably enthusiastic collection of retail celebrations.

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